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  • time for more good deeds in 5787?
    September 11, 2026 Tara Riceberg

    time for more good deeds in 5787?

    Over twenty years ago I was invited to a Shabbat dinner at a Rabbi’s house. He went around the table asking guests to introduce themselves and then asked a question. “Hi I’m Tara Riceberg. I own a store, Tesoro.” “What’s...

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  • The Greatest Gift Comes From You
    November 16, 2025 Tara Riceberg

    The Greatest Gift Comes From You

    As three-year-old me opened my Chanukah gifts, I was fascinated by what was hidden behind the gift wrap paper. I couldn’t have imagined an electric Snoopy toothbrush nor a View Master toy. I didn’t even understand what the gifts were....

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  • Gelson's Almond Sea Salt chocolate bar
    September 18, 2025 Tara Riceberg

    Gelson's Cough Remedy

    On Day 12 of “home sick with a cough” I was finally strong enough to leave the house. So, I masked up and ventured out to Gelson’s at 8am.    I always start my shopping at the deli counter to...

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  • Forever in Service
    September 11, 2025 Tara Riceberg

    Forever in Service

    I can’t think about 9/11 without remembering my friend Scott Shulman’s story. He was a cameraman for ABC News and was dispatched to cover the horrific national tragedy.    For almost two weeks he worked Ground Zero for 12-hour shifts....

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  • Tara Riceberg in front of Ruth's tomb.
    April 7, 2025 Tara Riceberg

    I Create As I Speak

    Beverly Hills is filled with accomplished women serving in important roles like Mayor, City Manager, and Director of Public Works. This small city with a big heart encourages civic participation. Over the past few years I have joined the Small...

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  • a circle with a slash going through the word lashon hara
    March 9, 2025 Tara Riceberg

    My Birthday Wish

    While wandering in the Wadi Rum desert in 2023, I determined that I would break my bad habit of using negative vocabulary. Instead of calling a coffee bad I’d use a descriptive adjective like bitter and when describing myself I’d...

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