Born in New York and raised in Los Angeles, Tara Riceberg is a well-traveled art enthusiast who knows how to throw a great party. There’s more to this Californian than first meets the eye. Tara is a cosmopolitan girl with plenty of business savvy.
Tara’s introduction to the design and entertaining world came through Tesoro, her family’s home design store that specialized in unique, handcrafted items from artisans around the world. For nearly ten years, Tara showcased talented house- ware designers, advised customers on home décor, entertaining, and gifts, and traveled abroad sourcing stunning one-of-a-kind items. Now, Tara offers advice accessories through her styling company, TWEAK.
Always surrounded by exotic wares from around the globe, Tara’s life has been informed by a treasure-hunter’s wanderlust. There are few destinations she hasn’t explored, but Italy is the one place she can’t get enough of. After studying languages in college in D.C. – she speaks a smattering of Spanish, French, Italian, Czech, Swedish and German- Tara even considered a career as a travel journalist. Instead, she embarked for the Czech Republic where she worked for three years in advertising with Young & Rubicam. While in Eastern Europe, she acquired a deep appreciation for Czech glassmaking and spent time visiting artist’s studios to learn about their techniques.
After the Czech Republic, Tara shuttled between Stockholm and New York before landing back home in Los Angeles. Tara not only introduced her style to Tesoro, but also has lectured on tabletop design at the Pacific Design Center and has appeared on radio and television shows for NBC, Style, and USA networks, as a lifestyle expert. Her focus was entertaining on a budget with designed “tablescapes”. She specializes in using products in ways for which they were not originally designed, like a silver ice bucket as a wastebasket.
Now with TWEAK, Tara has found the ideal outlet for her various passions: home design, entertaining and travel. “A home, and the art and objects within it, should reflect and compliment the lives of the inhabitants,” she says. “As they evolve, so should their domestic accoutrements. I love helping clients enhance their homes and their lifestyles with accessories. It’s amazing what a big difference a small change can make.”
In November 2004 she opened twēk butēk, a holiday gift boutique in Saks Fifth Avenue, Beverly Hills. All gifts were pre-wrapped and organized by price point, which made holiday shopping easy for clients. “Everyday I’d walk into Saks and see the name of my department on the wall. Such a thrill as the only other leased departments were Louis Vuitton and the furrier!”
Tara not only styled homes for clients in Los Angeles, New York and Washington D.C. but also has had a pop-up retail store in Los Angeles for eight years. TWEAK was selected one of the 50 best and brightest US retail stores of 2008 according to Home Accents Today and earned her a seat on their retail advisory board. For the ‘09 holiday season, she launched TWEAK99, Value Smart Design, a $99 and under only store. In 2011, she was selected to be Party City’s Celebration Expert and she launched a new concept store TWEAK-The Original Giftery-Where Harry Potter, Dorothy Draper, Leonardo da Vinci and Santa Claus would shop if they lived in Hollywood.
TWEAK has been named to several Best of LA lists and is featured annually on LA’s number one morning news show, KTLA Morning News. Riceberg now sits on the NY NOW retail advisory board. She is a contributing editor to GDA Magazine and has been awarded a Retailer Excellence Award. She has lobbied Congress on behalf of the National Retail Federation.
When she’s not on buying trips abroad or visiting far-flung friends, Tara likes to give dinner parties like a recent Mexican-themed birthday for which she sourced authentic costumes and decorations, of course. A professed homebody, Tara enjoys relaxing in her objet-filled home with the devoted male in her life, her feline rescue, Mitsri.