As the daughter of a diamond manufacturer, Shery Shabani was given a head start and an educational inside edge about the jewelry business from a young age. Growing up in Los Angeles immersed her into a society scene filled with influencers, celebrities and high profile executives… who later would become some of her best clients.
Her past successful jewelry lines: TEASE and her self entitled, SHERY SHABANI JEWELRY fine-tuned her business and marketing savvy preparing her for the next and newest jewelry line to shine. But, it took her four years since shutting down Shery Shabani Jewelry in 2012 to heal, rejuvenate and find her joy after experiencing her own “story” as the survivor of an unhealthy marriage. Her “story” is what inspired her new vision for a fresh jewelry line with specific intention. Her journey helped her define the brand message and first bracelet: “I AM R.A.W”. Resilient. Authentic. Willing.